One Merchandising Partner to Replace The Rest Limited shelf life doesn’t have to mean limited growth. We partner with our ambitious clients every step of the way to turn big ideas into bigger bottom lines. $1.2B in retail sales facilitation can’t lie–RDD’s profitable processes for unprocessed provisions maximize profits and minimize headaches.
RDD is the premier independent sales and marketing agency exclusively focused on every aspect of merchandising perishable retail products – dairy, deli, meat, frozen, bakery, produce, prepared, and seafood–to Metro New York and Mid-Atlantic supermarkets and wholesalers. We cover all the bases and sweat the details, so your brand gets every chance to shine:
Strategic & tactical business planning
Top-to-top business reviews
Customer team focus & penetration
Perishables only business management
Perishables only retail merchandising
Shelf-management leadership
Top-to-bottom customer engagement
Customer marketing, analytics, and strategy
In-house customer service
Financial management & fund reconciliation
Proprietary co-marketing programs & events
Planning, preparation, focus, market coverage, in-sourced support, merchandising rigor, and a solid dose of good old fashioned salesmanship–RDD does it all and does it better.
Successful sales agency facilitation and effective business management are umbilically linked. The RDD Business Manager is the All-Star Quarterback directing your trade marketing and merchandising strategies for seamless success.
The CPG and supermarket industries invented Big Data three decades ago, with syndicated POS data and category management. RDD stays on the cutting edge of analytics so we can turn category and shopper insights into consumer activations.
Our clients count on RDD for insightful counsel, strategy, customer HQ engagement and retail activation, favorably channeling your brands to win “the 1st Moment of Truth!” We don’t only activate your customers and shoppers, we help you keep them.
RDD is the undisputed leader in perishables merchandising. We build, sustain and optimize your distribution channels, provide hands-on product rotation to minimize shrink, and sets the industry standard for speed-to-shelf.
In the CPG world, the Consumer may be King, but the Shopper selects, purchases and delivers the Crown.
Our clients count on RDD for quality counsel, strategy, customer engagement and retail activation, favorably channeling your brands to win “the 1st Moment of Truth".
The RDD difference is our unwavering investment in seasoned, local, ”in-sourced” professionals who deliver a truly "customized" superior customer experience.
Tracking, administration and reconciliation of trade fund activities are critical core competencies necessary for effective sales agency business management facilitation. We do it for you.
Successful sales agency facilitation and effective business management are umbilically linked. The RDD Business Manager is the All-Star Quarterback directing your trade marketing and merchandising strategies for seamless success.
The CPG and supermarket industries invented Big Data three decades ago, with syndicated POS data and category management. RDD stays on the cutting edge of analytics so we can turn category and shopper insights into consumer activations.
Our clients count on RDD for insightful counsel, strategy, customer HQ engagement and retail activation, favorably channeling your brands to win “the 1st Moment of Truth!” We don’t only activate your customers and shoppers, we help you keep them.
RDD is the undisputed leader in perishables merchandising. We build, sustain and optimize your distribution channels, provide hands-on product rotation to minimize shrink, and sets the industry standard for speed-to-shelf.
In the CPG world, the Consumer may be King, but the Shopper selects, purchases and delivers the Crown.
Our clients count on RDD for quality counsel, strategy, customer engagement and retail activation, favorably channeling your brands to win “the 1st Moment of Truth".
The RDD difference is our unwavering investment in seasoned, local, ”in-sourced” professionals who deliver a truly "customized" superior customer experience.
Tracking, administration and reconciliation of trade fund activities are critical core competencies necessary for effective sales agency business management facilitation. We do it for you.
Peak performance requires serious and robust planning, and successful planning requires a plan of its own. Random, haphazard solutions reap the results they deserve: poor ones. RDD knows perishables marketing is a learned science. We always get results, because we always use our time-tested and perfected approach:
Strategic, budgetary, category, customer-specific & tactical
Core & opportunistic SKU authorizations; new item sell-in; assortment optimization; expedited speed-to-shelf & speed-to-sell; seasonal SKU’s; shippers & special packs
Plan-o-gram strategy, design, development & activation; merchandising displays & shelving systems; optimal category adjacencies & total aisle solutions; seasonal displays
Strategize, target, implement & monitor everyday and feature retails; competitive analysis & monitoring; branded vs private label price gap strategy
Strategize, target & activate feature, seasonal, opportunistic & multi-brand merchandising events; digital offers & targeted solutions; post-promotion analyses
Inventory replenishment; promotional forecasting; advance-sale promotional orders (groups & stores); shipper & special packs; cross-docks & promotional DSD’s
Syndicated & panel data-mining; customer business reviews; category management; fact-based selling presentations; shopper loyalty card segmentation & data-mining
Shopper insights, targeted engagement strategies; shopper-marketing programs
Not all partnerships are built to last. Save the drama, tears and fears. RDD makes sure you keep momentum, so you have nothing to lose and everything to gain by making the switch. When you sign our dotted line, we make sure you’re picked off the shelves first–and your old broker can’t help but think of you as the one that got away.
Meet Our Team Our RDD team members have the experience and expertise to take your brand to the next level.
Debbie has been an invaluable member of RDD since our inception. She's a proud Women of Influence in the Food Industry honoree and an even prouder mom. When Debbie isn't masterfully devising and delivering on client objectives, she enjoys baking with love and kickboxing with class.
Vinny is part of the original RDD dream team and has supercharged client success for over 25 years. In his professional tenure, he’s collected accolades such as RDD Salesman of the Year and White Rose Salesman of the Year. In his personal time, he collects watches, experiences, and eccentricities.
Lisa flawlessly folds her fashion merchandising background into the food industry by managing RDD’s client-exclusive shopper marketing programs. When she’s not arriving at Aha moments and building strong, data-driven stories, she’s enjoying her myriad hobbies like crafting, snowboarding, and spoiling her dog.
Michael has been with RDD for over 20 years, bringing almost a half a century of proven perishable food sales expertise to his long-standing role as Director of Fresh Foods. He enjoys the finer things in life like pre-loved designer bags, Tiffany necklaces, and unrivaled client success.
Elia brings a decade of experience and an abundance of positive energy to her role directing and managing procurement strategy across all Metro NY retailers for her clients. She is a proud Friends of the Food Industry board member and held the record for the most saves as a collegiate pitcher at Montclair State University.
With decades of experience and several career Produce Broker of Year awards under his belt, Jim is a master of managing client and retailer expectations. When he’s not working or grandparenting, he’s refining slow cooked Irish lamb, running, and enjoying life.
Accomplished industry veteran Mitch Cohen backs up his role of Senior Dairy Business Manager with three decades of experience and unrivaled passion. Mitch loves planning promotions at work and enjoying a good chicken parm after hours.
Paul’s decade of success with RDD is underpinned by three decades of marketing and management experience. When he’s not making RDD’s systems more modern, he’s bulking out his autograph collection or showing off his drumming skills.
Nick is a merchandising maven who has been with RDD for over a decade. His enthusiasm for the art and science of designing planograms propel RDD’s client brands to improved shopper access and visibility every day.
We’re not just perishables people, we’re people people. We work diligently to keep client, customer and employee relationships profitable, reliable, and fun. That’s business, RDD style.
